Traditionally speaking, venture capitalists make investment decisions using "rules of thumb" also known as heuristics. It is when you take shortcuts to make decisions based on "past experience" and not data, analytics or math. But today, there's more data about startups than ever. Computing power is vast and artificial intelligence has enabled decision makers to avoid biases in countless industries. In an industry driven by data and analytics, it only makes sense to have a rational, calculated and structured approach in investing. This is the essence of our investment strategy. For a collection of our articles published on TechCrunch on this subject, click here.